--- title: About description: Built by a marketing expert with deep HR tech experience—helping people teams create clear, impactful comms that make change stick. --- [Skip to content](https://www.thesmia.ai/about#main-content) [![Thesmia.ai logo](https://www.thesmia.ai/hubfs/Thesmia%20logo%20(100%20x%20100%20px).svg)](https://www.thesmia.ai?hsLang=en) - [Product](https://www.thesmia.ai/Product) - Solutions Show submenu for Solutions - [Senior Leadership Buy-In](https://www.thesmia.ai/senior-leadership-buy-in) - [Manager Engagement](https://www.thesmia.ai/manager-engagement) - [Employee adoption](https://www.thesmia.ai/employee-adoption) - [About](https://www.thesmia.ai/About) - Resources Show submenu for Resources - [Blog](https://www.thesmia.ai/blog) - [Courses](https://www.thesmia.ai/free-internal-comms-course-how-to-speak-to-c-suite) - [Guides](https://www.thesmia.ai/guides) - [Login](https://app.thesmia.ai) Open main navigation Close main navigation - [Product](https://www.thesmia.ai/Product) - Solutions Show submenu for Solutions - [Senior Leadership Buy-In](https://www.thesmia.ai/senior-leadership-buy-in) - [Manager Engagement](https://www.thesmia.ai/manager-engagement) - [Employee adoption](https://www.thesmia.ai/employee-adoption) - [About](https://www.thesmia.ai/About) - Resources Show submenu for Resources - [Blog](https://www.thesmia.ai/blog) - [Courses](https://www.thesmia.ai/free-internal-comms-course-how-to-speak-to-c-suite) - [Guides](https://www.thesmia.ai/guides) - [Login](https://app.thesmia.ai) - [Try for Free](https://app.thesmia.ai) [Try for Free](https://app.thesmia.ai) # About Us Thesmia.ai was co-founded by **Emma Davies**, a seasoned marketing strategist and Fractional CMO, and **Joseph Siddall**, a product leader with a background in building AI-driven tools. Together, we’ve spent years working with HR tech brands and people teams, and we kept seeing the same challenge: great HR initiatives failing because the comms didn’t land. That’s why we built Thesmia. It combines **marketing strategy, change management, and HR expertise** with smart AI to help HR professionals secure leadership buy-in, engage managers, and drive employee adoption, without burning out.   [![Try for Free](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/146206857/interactive-263240155363.png)](https://www.thesmia.ai/hs/cta/wi/redirect?encryptedPayload=AVxigLJpvD5tX22hTFvNkBgOaAZ5RUFcDoB40rnRnFa7OBpFTNEANKGhvSeAfxVE7wUzjWk3AkHvDk9vLaRsbDWzI2thXvONKTSNPUFDvJlsBxcZjKGHTCfc%2FAKYp5PyB2y4ysDIMs0BaDlDUHlsYj40NTtvECNdP7gaG1E%3D&webInteractiveContentId=263240155363&portalId=146206857&hsLang=en) ![HR Tech NEW-2](https://www.thesmia.ai/hs-fs/hubfs/HR%20Tech%20NEW-2.png?width=1200&height=1200&name=HR%20Tech%20NEW-2.png "HR Tech NEW-2") ![Stuart Hern HRD quote](https://www.thesmia.ai/hubfs/Dont%20believe%20us-2.png) ## **We believe HR comms deserve better.** Because the way you communicate change shapes how people feel about their work, their leaders, and your culture. We’re on a mission to help HR teams craft clear, thoughtful, high-quality comms, so your initiatives don’t just go out, they land.   Our People ## Meet the team ![Emma-3](https://www.thesmia.ai/hubfs/Emma-3.png) ## Emma Davies ### CEO & Co-Founder 🤘 Chief Marketing Officer  🥰 Supporter of HR 😍 Emma is your go-to HR comms partner for turning strategy into action. With over a decade in Marketing, and deep experience across leading HR tech brands like Clear Review, Sova and Appraisd as well as a stint at Investors in People, she knows how to launch change with clarity and impact. She helps HR teams cut through the noise, boost adoption, and get leadership buy-in, without getting bogged down in slides, emails or logistics. Whether you're rolling out a new platform or rethinking performance reviews, Emma turns complex plans into comms that land. [Connect now](https://www.linkedin.com/in/emmadavies1989/) ![1673265116143](https://www.thesmia.ai/hubfs/1673265116143.jpeg) ## Joseph Siddall ### CTO & Co-Founder 🚀 Chief Technology Officer  Builder of Things That Work Joseph is your tech partner for making HR tools that people actually want to use. Over the past decade, he's built everything from AI-powered analytics at Silicon Valley's Palantir to financial optimisation systems at MAN hedge fund, and most recently architected Lava Metrics' AI platform where CMOs analyze their entire customer data landscape. Now, with hands-on HR tech experience under his belt, he's combining it all—the AI sophistication, the enterprise reliability, and the domain knowledge—to build tools that make your HR processes feel less like work and more like magic. He spends his days learning from Emma's deep HR expertise, then carefully builds that knowledge into our AI. The result? Technology that understands the nuances of HR work—from the delicate conversations to the compliance details. Joseph creates tools that feel less like software and more like working alongside a senior HR mentor who's seen it all. [Connect now](https://www.linkedin.com/in/joseph-siddall/) # Advisory Board Thesmia.ai is guided by a seasoned advisory board of five expert HR consultants, each bringing deep, specialised knowledge across talent strategy, organisational design, workforce analytics, and HR technology. Their combined expertise ensures our product roadmap is grounded in real-world HR challenges and opportunities, helping us build solutions that deliver meaningful impact to modern HR teams. - ![Amira 2-4](https://www.thesmia.ai/hs-fs/hubfs/Amira%202-4.png?width=1200&height=1200&name=Amira%202-4.png) # Amira Kohler AI Change Consultant and Transformation Expert (Fractional) - People Stuff  - ![Katy Walton](https://www.thesmia.ai/hs-fs/hubfs/LinkedIn%20Head%20Shots%20(3).png?width=400&height=400&name=LinkedIn%20Head%20Shots%20(3).png) # Katy Walton Founder & Director - Make Real Progress - ![Toby](https://www.thesmia.ai/hs-fs/hubfs/Toby.png?width=1200&height=1200&name=Toby.png) # Toby Kheng Founder - Freeformers - ![Aime Ayrehart](https://www.thesmia.ai/hs-fs/hubfs/Aime.jpg?width=4032&height=3024&name=Aime.jpg) # Aime Ayrehart Lead Consultant and Founder - NinjaHR - ![Marc Earnshaw](https://www.thesmia.ai/hs-fs/hubfs/Marc.jpeg?width=400&height=400&name=Marc.jpeg) # Marc Earnshaw Director - People Dev Ltd [![Thesmia.ai logo](https://www.thesmia.ai/hubfs/Thesmia%20logo%20(100%20x%20100%20px).svg "Thesmia.ai logo")](https://www.thesmia.ai?hsLang=en) Stop writing comms. Start driving change. [linkedin-in icon](https://www.linkedin.com/company/thesmia-ai) **Pages**   [Home](https://thesmia.ai?hsLang=en) [Product](https://www.thesmia.ai/product?hsLang=en) [Pricing](https://www.thesmia.ai/pricing?hsLang=en) [About](https://www.thesmia.ai/about) [Blog](https://www.thesmia.ai/blog?hsLang=en) **Policies**   [Privacy Policy](https://www.thesmia.ai/privacy-policy?hsLang=en) [Cookie Policy & Consent](https://www.thesmia.ai/cookie-policy?hsLang=en) [Terms & Conditions (T&Cs)](https://www.thesmia.ai/terms-conditions?hsLang=en) [Data Processing Agreement (DPA)](https://www.thesmia.ai/data-processing-agreement?hsLang=en)   Thesmia.ai Ltd © company no: 16565759 | 2025