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2 minute read
If you’ve ever sent an “all-staff” email that barely got opened, you’re not alone. For busy HR teams, especially in small to mid-sized companies, crafting internal comms that people actually read—and act on—can feel like a shot in the dark.
That’s why we’ve put together a practical internal communications example playbook just for HR professionals. Whether you're rolling out a new performance review cycle or launching a wellbeing programme, these examples show what good looks like—and how to make it your own.
Why Internal Comms Matter More Than Ever
The way you communicate HR initiatives—whether it's policy changes, engagement surveys, or new tech rollouts—can make or break adoption.
According to Deloitte, 79% of executives see redesigning internal communication as a top priority for driving culture and performance.
Yet too often, comms are rushed, unclear, or generic. That’s where strong internal communications examples come in—they give you a proven structure to follow, saving time and boosting engagement.
Internal Communications Example #1: Launching a New HR Platform
Scenario:
You’re rolling out a new performance management system. You need employees to understand the “why”, managers to lead conversations, and leadership to back the change.
Comms Plan:
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Audience: All staff, managers, execs
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Channels: Slack, Email, All-hands
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Sequencing:
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Week 1: CEO all-hands endorsement
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Week 2: Manager toolkit and talking points
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Week 3: Employee launch email
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Week 4: Nudges via Slack
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Message Example (Employee Email):
Subject: Let’s Talk About Growth (Not Just Reviews)
We’re introducing a new way to support your development—starting with a simpler, more meaningful performance review process.
Here’s what’s changing, why it matters, and how you’ll be supported.
📅 Your next 1:1 with your manager will be your first check-in using [Platform Name].
Have questions? Our FAQ and HR team are ready to help.
Internal Communications Example #2: Rolling Out a Wellbeing Initiative
Scenario:
You’re introducing a new mental health benefit or wellbeing programme.
Comms Plan:
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Audience: Employees
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Channels: Email, Intranet, Posters, Slack
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Message Pillars: Why it matters, What’s new, What to do
Message Example (Slack Post):
🧘♀️ NEW: Mental Health Days Now Available
Starting this month, everyone can take 2 paid mental health days per quarter—no questions asked.
We’re doing this to support your wellbeing, not just your output.
Full details here → [Link] | Questions? DM HR or drop into our Ask Me Anything on Friday.
Internal Communications Example #3: Sharing Survey Results
Scenario:
You’ve run an engagement survey and now need to share the results transparently—and explain what happens next.
Comms Plan:
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Audience: All staff
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Channels: Email + Team briefings
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Tone: Honest, appreciative, action-oriented
Message Example (Email):
Subject: Thank You for Your Feedback—Here’s What We Heard
86% of you said you feel trusted to do your job. That’s brilliant.
You also told us you want more clarity on how performance is measured.
Here’s what we’re doing next:
Launching a new feedback toolkit for managers
Revisiting our review templates
Holding Q&As in each department
Thank you for helping shape what comes next.
5 Things Every Strong Internal Comms Example Has
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A clear "why" — What’s the reason behind the message?
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Audience-specific tone — Speak differently to execs, managers, and employees.
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Brevity with clarity — Keep it short, but meaningful.
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Helpful links or CTAs — Tell people what to do next.
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A human touch — Don’t sound like a policy bot.
Wrap-up: Your Next Internal Communications Example Starts Now
If you’re in HR, you’re not just delivering updates—you’re shaping culture, trust, and clarity. Using a great internal communications example like the ones above saves time, reduces confusion, and builds real engagement.
Need more help? Tools like Thesmia can write internal comms for you—based on your goals, tone, and audience—so you don’t have to start from scratch.
