Guides
Explore our collection of expert guides on strategic internal comms and internal comms best practice. From HR tech roll-outs to leadership engagement, these resources give you clear, actionable advice to plan, write and deliver communications that inspire action and drive change.

Winning C-Suite buy-in for HR programmes
A practical guide for HR teams on winning C-suite support for key initiatives. Learn how to tailor your strategic internal comms to each executive persona: CEO, CFO, COO, CHRO and CMO, so your proposals land, objections are addressed, and leaders become active champions of change.
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Strategic Internal Communications checklist for HR projects
A quick, one-page guide to strategic internal comms for HR projects, covering purpose, audiences, messaging, channels, timing, leadership involvement and measurement.
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Generic AI vs. purpose-built AI for HR
This one-pager breaks down the key differences between generic AI (like ChatGPT) and tailored solutions built specifically for HR, including: What HR-specific AI can do that ChatGPT can’t, How change management principles (like ADKAR) are embedded into smarter tools, A practical checklist to help you assess the right-fit AI for your team.
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