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About Us

Built by a seasoned marketing strategist with years of experience supporting leading HR tech brands, this product brings together deep insight into people teams, comms challenges, and what it really takes to make HR initiatives land.

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We believe HR comms deserve better.

Because the way you communicate change shapes how people feel about their work, their leaders, and your culture. We’re on a mission to help HR teams craft clear, thoughtful, high-quality comms, so your initiatives don’t just go out, they land.

 

Our People

Meet the team

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Emma Davies

CEO & Co-Founder 🤘

Chief Marketing Officer  🥰

Supporter of HR 😍

Emma is your go-to HR comms partner for turning strategy into action. With over a decade in Marketing, and deep experience across leading HR tech brands like Clear Review, Sova and Appraisd as well as a stint at Investors in People, she knows how to launch change with clarity and impact.

She helps HR teams cut through the noise, boost adoption, and get leadership buy-in, without getting bogged down in slides, emails or logistics. Whether you're rolling out a new platform or rethinking performance reviews, Emma turns complex plans into comms that land.

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Joseph Siddall

CTO & Co-Founder 🚀

Chief Technology Officer 

Builder of Things That Work

Joseph is your tech partner for making HR tools that people actually want to use. Over the past decade, he's built everything from AI-powered analytics at Silicon Valley's Palantir to financial optimisation systems at MAN hedge fund, and most recently architected Lava Metrics' AI platform where CMOs analyze their entire customer data landscape. Now, with hands-on HR tech experience under his belt, he's combining it all—the AI sophistication, the enterprise reliability, and the domain knowledge—to build tools that make your HR processes feel less like work and more like magic.

He spends his days learning from Emma's deep HR expertise, then carefully builds that knowledge into our AI. The result? Technology that understands the nuances of HR work—from the delicate conversations to the compliance details. Joseph creates tools that feel less like software and more like working alongside a senior HR mentor who's seen it all.